A few other companies have done this, but this is the first I've seen a major name brand go down it. I don't buy much factory ammunition, but looks in line with there normal defense rounds.
amusing, and I may have to pick some up just for the packaging
Pretty much it, had no real problems other than slower cycling in my bud's pistols. That being said they are expensive and a waist of money. Seen places selling them for around $18 for a box of 50 in 9mm. YUCK.